The website is GiftBack.com, and they specialize in connecting web-shoppers with innovative non-profits to boost the impact of their online purchases. Enabling customers to "have their cake and donate too," they facilitate a 10% donation for every purchase made through the site. You simply find the right gift, select a charity, load your shopping cart and go.
GiftBack.com features a wide array of gifts for him, for her, even for baby. Participating brands include such recognized names as Brookstone, the Rocky Mountain Chocolate Factory, and David's Cookies. If you're sending a gift to a male friend, why not send him a few Ribeye Steaks from La Cense Beef? For a female friend, maybe a Caramel Popcorn Tin courtesy of The Popcorn Palace? Want to welcome a friend's new baby? Check out the chic Baby Diaper Cakes from Bloomers Baby, decorative cakes fashioned from real disposable baby diapers, swaddled in silks, tulle and satin. 
As I mentioned, GiftBack.com partners with a variety of non-profits. Their featured organization of the moment is Until There's a Cure, a national organization dedicated to funding the fight against HIV/AIDS by selling branded bracelets.
Best, like all good businesses, GiftBack.com solves a problem for their customer. The site's success, I think, can be attributed to their combination of gift-giving and charitable giving. We'd all admit it's fun to give and receive gifts from coworkers, professional partners and loved ones. At the same time, isn't it gratifying to receive notification that a donation has been made in lieu of your gift? So what if you could have a little of each? GiftBack.com bridges the gap by facilitating gift-giving with a charitable spin, offering a best-of-both-worlds option.As they put it themselves, "It is no longer enough to just do good business; there is a need for businesses to also do good themselves."